Unit economics and finance
The cash flow statement
Three sections — operating, investing, financing — that explain why cash changed between two balance sheets.
The cash flow statement explains the change in cash between two balance sheets. It starts from the P&L and walks you to the bank. Ending cash here must match cash on the ending balance sheet. That is the link.
Three sections:
- Operating — cash from running the business (collections, payroll, vendors).
- Investing — buying or selling long-lived assets, sometimes acquisitions or marketable securities.
- Financing — issuing equity, borrowing, repaying debt, stock buybacks (rare early).
Concept
The indirect method (what you will see most often) starts from net income and adjusts for non-cash items and working-capital changes until you have cash from operations.
Walking through the indirect method
Net income
+ Non-cash expenses (D&A, stock-based comp)
± Changes in working capital
(↑ AR = use of cash; ↑ deferred revenue = source of cash)
= Cash from operations
± Cash from investing
± Cash from financing
= Net change in cashRising accounts receivable means you recognized revenue (or billed) but have not collected — a use of cash. Rising deferred revenue means customers paid before you fully earned it — a source of cash. Depreciation and stock-based compensation reduced net income without touching cash, so you add them back.
One quarter, worked out
Starting cash $2,000,000. AR $100,000. Deferred revenue $400,000.
During the quarter: recognized revenue $600,000; collected $750,000; AR ending $80,000; cash opex and COGS paid $900,000; capex $50,000; net loss −$250,000 after $20,000 of depreciation.
Start deferred 400,000
+ Collections 750,000
− Revenue 600,000
≈ End deferred 550,000
Increase in deferred = 150,000
Decrease in AR = 20,000Net loss −250,000
+ D&A +20,000
+ Decrease in AR +20,000
+ Increase in deferred revenue +150,000
≈ Cash from operations −60,000
− Capex −50,000
≈ Net change in cash −110,000
Ending cash = 2,000,000 − 110,000 = $1,890,000Same quarter with only monthly billing (collections = revenue = $600k, AR flat, no deferred boost):
CFO ≈ −250k + 20k = −$230,000
After capex −50k → cash change ≈ −$280,000
Ending cash ≈ $1,720,000Annual prepay saved roughly $170k of cash drain versus a pure monthly book at the same recognized revenue and loss. That is why collections policy belongs in the financial model and in runway planning.
Common mistakes
- Reading total cash change as operating health. A raise can make the bank go up while operations drain $2M.
- A model that only projects revenue and expenses. It silently lies about cash.
- Ignoring capex. Laptops and capitalized software are investing outflows, not opex on this statement.
Check yourself
Net income is −$200k, depreciation is $10k, deferred revenue rose $80k, AR rose $30k. What is cash from operations?
−$140k. −200 + 10 + 80 − 30 = −140.
Which section is a venture raise?
Financing. It is not operating cash flow.
Key takeaways
- Three sections: operating, investing, financing.
- Indirect method: net income, plus non-cash, plus working-capital changes.
- Ending cash must match the ending balance sheet.
- Annual prepay shows up as rising deferred revenue — a source of operating cash.
Further learning
Next, the SaaS-specific stock: deferred revenue.